You all must have heard and wore the lawn suits and also search for “Lawn Dress Design Ideas 2019” , lawn suits designs, lawn suits Pakistani design, and about lawn suits design 2019 many times but might not have known the depth of this cloth and its importance.
Lawn Dress Design Ideas & Latest Trend
Is summer incomplete for Pakistani women without the Lawn?
Let’s know in depth about this and find out the answer with facts.
The term “Lawn” is derived from the word “Laon”, a city in France, which produced large quantities of linen lawn. A lawn is a fabric which is made with a combination of linen and cotton, which majorly contains the cotton which results in a smooth and comfortable fabric which is perfect for wearing in the summer season. It is light and calm fabric with a shiny appearance which is typically printed and embroidered for enhancing its look.
“Lawn cloth commonly is used for dresses, blouses, nightwear, underclothing, curtains, collar cuffs, shirting, infant wear, and handkerchiefs. The lawn can be white or may be dyed or printed.”
Lawn Dress Design Ideas & Pakistan
There are an estimated 60 premium lawn brands in Pakistan, led by the likes of Bareezé, Kayseria, Gul Ahmed, Ittihad, Five Stars, Al Karam, Firdaus, and Lakhani. Designer lawns produced by the likes of Deepak Parwani, HSY, Kayseria, etc are in huge demand in domestic markets, as well as affluent segments of overseas Pakistani communities in the Middle East, Europe, and the Americas. I feel proud to know that Pakistan’s textile export is likely to touch $13 billion annually.
Whose Pakistan’s first fashion billionaire?
The founder and CEO of Khaadi, Shamoon Sultan Pakistan’s largest retail clothing brand have it in him to take his business to the next level and in turn become Pakistan’s first fashion billionaire. This proves that fashion industry is so fertile that if paid attention, this could help Pakistan in depending majorly on its export and bringing foreign currency to our home country.
Spending on clothing has risen much faster than spending on other categories, rising by an average of 13.5% per year for the past 15 years. It is becoming increasingly clear that Pakistanis are now beginning to buy clothes not just because they need to, but also occasionally because they want to.
Is Lawn ladies soul?
We all are aware the human soul is hungry for beauty and we seek it everywhere and if we specifically talk about women, the things click in the mind are fashion, style, and the beauty. Starting from the era of 50’s and till now, fashion has a deep relation with women and, they usually daily search for “Lawn Dress Design Ideas 2019 in Pakistan“.
Whether its short shirt with bell bottom, fitted shirt with Patiala shalwar, kurta with capris, long shirt with sharara or A-line shirts with churidar pajamas, women have always done justice with their clothing.
As summer approaches, Pakistan prepares for ‘lawn wars’. All the designers unveil their designs and are ready for the race of being best designer of the year and likewise, all housewives, working women, college girls, teenagers and school girls are eager to wear unique lawn prints.
Ranging from 700 to 30,000, Lawn collection and Lawn Dress Design Ideas is mesmerizing and provides an immaculate looking dress for any type of occasion, partywear or even home casual use.
When it comes to lawn, people have also found women becoming crazy during the lawn seasons and even witnessed the fights for designer’s lawn.
Being a student and a girl, my mind can digest fighting with teachers for increasing marks, GPA, I can even fight with my sister for using my perfume or messing up with my bedroom, but when it comes to designers, my mind gets shul to know how women can fight and use abusive language just for designer lawn.
For knowing all above, I started investigating this interesting topic which made me write about my article on the lawn and the women.
While my research, I found that women have a kind of blood relation with designer lawn and as per their psyche, wearing a branded lawn suit will make their fellow women jealous or they might leave an impeccable impression on their neighbor women.
I know the majority of the women will never agree with me upon this article but deep inside their heart, they know that getting possessive for the designer lawn is a common thing woman do.
The lawn is the biggest source of earning a profit in Pakistan and it has also left a positive impact on Pakistan’s Fashion and textile industry. Many famous celebrities launched their own lawn brand and gained a goodwill in the market among which is the famous Aamir Liaqat, Hadiqa Kiani, Junaid Jamshed, Abrar Ul Haq.
Not only the celebrities but Pakistani women proved their talent and became successful in naming their lawn brand on their names like Sana Safina, Zainab Chotani, Farah Talib Aziz, Tabassum Mughal, Zara Shah Jahan, Sobia Nazir, Mina Hassan and Maria B.
This not only proves that Pakistan is rich in designing the best lawn designs but also shows the biggest talent of Pakistan. Pakistan majorly depends on its fashion industry which has already taken the best shape and is shaping more season to season.
Pakistan’s top-class designer lawn includes Crimson, Khaadi, Gul Ahmed, Sapphire
, Elan, Al Karam, Rungrez, Baroque, Faraz Manan, Rang Rassia, Mahgul, Erum khan and many more.
Having born in Pakistan, I have realized that colorful lawn plays a vital role in creating the country beautiful. Thinking how? Imagine the life without colors and you will find the answer.
In summers, when girls wear cool colors, beautiful designs, printed dresses, and bright lawn collections, it automatically spreads beauty. Here the colors remind me of the famous Pakistan festival Basant, where the sky is filled up with colorful kites and the view, amazes the viewers, likewise lawn, summer and women have an undefined relation.
As summer starts, major cities like Karachi, Lahore, Faisalabad, Hyderabad, Islamabad, Rawalpindi roadsides are dominated by billboards of lawn brands and as a tough competition, every brand spends a massive amount of money on the models and brand ambassadors to make their lawn more popular. Not only billboards, but a huge amount is spent on morning shows, modeling, ramp walk, TV commercials etc. to get the hype of their brand. The more money spent on marketing, the massive profit will be generated.
Starting from plain lawn to colored, printed, with chiffon dupatta, embroidery designs, the lawn has always a special importance in the summer. And as of now, the ghost of digital print is out of the bottle and the height of being irrational for the digital prints is at its peak.
When its sale on Lawn
Well, sale on designer’s lawn is never the less of Black Fridays where there is always a loot sale. Ladies tend to be out of their mind and forget what to cook what to eat, they only thing they know is to grab their favorite dress at 50% less price. Some ladies think that wearing an expensive branded lawn suit will make them wise. Like seriously? Can it really happen? Does your mind digest it? So please, never be extremist for something irrational and make your actions reasonable and be a wise nation, teach your children to be practical but not fighting for the crazy sale offers.
Poor men being affected
You might think how men can face problems with the lawn? but there is an important factor behind, men are mostly the source of paying bills, they work hard day and night to earn bread and butter but when the season comes, women become unwise to their men no matter father, brother or son, women need the designer lawn either by hook or by crook.
If drama’s topic is being discussed, I cannot stop myself to name the famous drama serial “Taky ki aegi baraat”, where Bushra Ansari character name Saima Chaudry, was obsessed with the designers and was posing to be Faisalabad’s best fashion designer and the slogan of her designer lawn was “Saima day Lashkary”, the humor of that drama made me laughed badly when she wanted to open her designer lawn in ZamZama, Karachi and made his husband a penny fewer men. She not only spent money on copying other brands and launching lawn but also spent a massive amount of money on the interior of the shop too. Which I believe is one of the best examples of the popularity of designer lawn in Pakistan.
A common study says that every 6 out of 10 women have the creative mind to design, match colors and choose the best color contrast/combination.
I hope the answer to the question asked at the beginning of the article is cleared that yes, summer is incomplete without the lawn for Pakistani women.
Having read this article, you all must have concluded many things like we can also be a good designer if worked hard, we can increase the export of lawn if pay attention, can become successful and earn our name and profit, should only wear lawn to enjoy summer, not to show off and waste men’s money and at last we can support all Pakistani designers by not fighting on the lawn sales at the offseason.
“Lawn is only a piece of cloth to be worn, so let’s be human and act humanly”.